History-making – Crossover of Two Renowned French Brands
Spring/Summer 18 Swimwear and Swim Gear Collection
In summer 2018, the two renowned brands from France – SPORT b., the brand for trendy teen fashion, and arena, the brand for professional swim products, are going to hold hands together for the very first time and present the crossover swimwear collection for the spring-summer season. Inspired by the upbeat city pace and music rhythm, the collection shows a perfect blend of the professional product technology of arena and the trendy style of SPORT b. The crossover collection brings a series of swimwear in a fresh, healthy and sporty style for young city dwellers.
arena is an authentic waterwear brand that offers professional swim products on trend for athletes and real sports lovers. Blending the simple-chic style of SPORT b. in the professional arena swimwear design, a chic and rock swimwear collection with functionality is born this season. Timeless black and white colour scheme with a touch of neon yellow are applied in the collection. The art of simplicity brings the designs beyond imagination.
Black, speaks the subtle romance for city dwellers and symbolizes the rock and roll spirit. White, symbolizes breaks for city life, to encourage city dwellers to take breaks and enjoy life. The signature SPORT b. lightning logo in neon yellow colour flashes along movements under the water, bringing the rhythm and energy of music to watersports.
Music is Life, that’s why our hearts have beat. Music has always been the inspiration of SPORT b., and our designers believe that rhythm, beat and groove could tell feelings and love. You can tell from its cutting and design details, the crossover collection is again inspired by music and inherited the simple but chic style of the brand. And after all, finding the beat is essential, either for music or swimming.
Imagine a summer beach party with upbeat music, loud cheers and audience waves sweep through the crowd, and under the nice weather, the audience wave is rather sharp and satisfying. In this collection, the designer tried to play a similar wavy visual effect on the swimwear with the striped pattern which waves along the movement of the wearer.
SPORT b. x arena collection adopts the materials and cutting from the professional swimwear series, for athletes from arena. Utilizing a unique fiber technology, LYCRA® XTRA LIFE™, the collection provides a long-lasting fit and resist degradation from chlorinated water, the heat and sunscreen lotions up to 10 times longer than unprotected fabrics. With the perfect fit cutting tailored for the collection, you can expect excellent experience for watersports like a professional athlete. Products of the collection include swimsuits in a simple style for both genders: swim briefs and square-cut shorts for men, one-piece swimsuits and sport bikini tops for women. Long sleeves sun protection jackets and long pants, unisex swim cap, goggles and dry bags are also available for all water sports lovers.
*Bonus point redemption is not applicable to this collection.